Current Projects

Current specialty coffee projects in development:

Updated May 2010

India

1. Bangalore: Business planning and brand marketing for a leading Indian specialty coffee growing estate



Morocco

2. Agadir: Development of a new consumer specialty coffee line for an established national food and beverage company



Russia

3. Moscow: Creation of a new consumer specialty coffee brand and complete roasting plant



USA

4. Various: Advising investment analysts on various coffee industry topics



USA

5. Hawaii: Quality analysis and grading project funded by the United States Department of Agriculture

Completed Projects and Notable Activities:



India (2010)

6. held in Anaheim, USA: International juror for the Coffee Board of India's 2010 Flavour of India annual competition (Andrew Hetzel)



Russia (2010)

7. Moscow: Judge at the 2010 Russian Barista Championship (Andrew Hetzel)



India (2010)

8. Bangalore: Organized and participated in an India origin coffee tour



United Arab Emirates (2009)

9. Dubai: Judge at the 2009 UAE Barista Championship, speaker at the first Middle East Coffee & Tea Convention, "Coffee Quality" (Andrew Hetzel)



USA (2009)

10. Atlanta: Speaker / panelist at the Specialty Coffee Association of America Conference, "Branding Values" (Andrew Hetzel)



Romania (2009)

11. Bucharest: Designed a coffee roasting plant for one of Europe's largest private retail coffee chains



United Kingdom (2008-2009)

12. Newcastle: Consultant on the development of a new retail cafe chain concept for an established food and beverage business operator



Jamaica (2007-2009)

13. Montego Bay: Designed a retail coffee chain store concept and roasted coffee brand



USA (2009)

14. California: Represented buyers negotiating the purchase of a specialty coffee roasting business



USA (2009)

15. Hawaii: Led an origin tour of Hawaii for representatives from the Specialty Coffee Association of Europe



Oman (2009)

16. Muscat: Provided strategic planning and guidance for investors planning a new regional coffee chain



Turkey (2007-2008)

17. Istanbul: Complete redesign of roasted coffee products and procedures at one of Turkey's largest specialty coffee roasting companies; ongoing strategic consulting



USA (2008)

18. New York: Speaker / workshop leader at the 54th Annual Fancy Food Show, "Cupping, Coffee Quality" (Andrew Hetzel)



Grenada (2008)

19. St. George's: Consulted and conducted training for an independent cafe



USA (2008)

20. Minneapolis: Speaker / breakout session leader at the 2008 CSP Hot Beverage Symposium, "Coffee Quality in the Convenience Segment" (Andrew Hetzel)



Singapore (2008)

21. Singapore: Designed and conducted corporate coffee training workshops for one of the world's leading consumer coffee equipment manufacturing companies



Singapore (2008)

22. Singapore: Judge at the 2008 Asia Barista Championship (Andrew Hetzel)



USA (2008)

23. Seattle: Organized and led a retail cafe tour of the Pacific Northwest for a European cafe design team



China (2007)

24. Shanghai: Assisted a client roasted coffee brand launch into China; judge at the 2008 Ultimate Barista Challenge China (Andrew Hetzel)



USA (2007)

25. Delaware: Consulted for a regional chain of coffee shops in the areas of brand loyalty and profitability



USA (2007)

26. California: Consulted for a coffee roasting equipment manufacturer to better reach the specialty coffee market



China (2006)

27. Shanghai: Conference speaker and coffee program chairman, World Cup Coffee & Tea Convention and judge at the 2006 Ultimate Barista Challenge China (Andrew Hetzel)

* Smaller projects, confidential projects and others dating to 2001 are not shown here. Please contact us for more project examples or references.