SOYUZ COFFEE ROASTING
- WHOLESALE COFFEE ROASTER / CONSUMER BRAND
- Soyuz Coffee Roasting (Russia)
- Soyuz Coffee Roasting approached CafeMakers in 2008 for assistance designing, building and launching Russia's first mid-sized specialty coffee roasting business, with the goal of introducing a high standard of specialty coffee to Russian retail consumers and wholesale customers, such as coffee shop chains, restaurants and other businesses.
- Website: Soyuz Coffee Roasting
- PLANNING AND DESIGN
- Working closely with our clients, CafeMakers assisted with the planning and design stage of development with industry-specific strategic advice, business concept and facilities design, brand strategy, flavor profiles, engineering of highly customized automated coffee roasting plant and the solicitation and evaluation of potential capital equipment suppliers.
At the request of our client, CafeMakers designed seven sustainable blends over a range of three separate brands (Barista, Mon Ami and Paretto), representing three distinct flavor profiles. For each blend, CafeMakers selected the best green coffees and direct trade estates to supply each consistently to high quality standards.
Operating and quality assurance protocols covering all aspects of running the roasting facility were created by CafeMakers, including green coffee purchasing, storage, roasting and laboratory quality control.
- FACTORY BUILDING AND LAUNCH
- Work continued on the facility with CafeMakers' subcontracted engineering and automation experts overseeing HVAC and material handling systems and roasting / packaging manufacturing suppliers installing their systems before a full factory commissioning. Pre-ship sample coffees were approved by CafeMakers and inventory began arriving at the facility's environmentally controlled green coffee storage facility.
While installation continued at the factory, CafeMakers worked remotely to finish customized roast profiles and create training and marketing material. At the time of commissioning, CafeMakers personnel worked on-location in Russia for over one month to provide systems training and to fine tune roasting operations.
- PRODUCTION AND MARKETING
- With the roasting plant commissioned, fully functional and producing world class roasted coffee products (as independently reviewed by CoffeeReview.com), CafeMakers role shifted to focus on on-going green coffee purchasing, making origin adaptations to meet defined flavor profiles and roasted product quality assurance, with samples sent to CafeMakers for routine testing.
As the company began an in-country marketing push, CafeMakers was instrumental at arranging for trade press and publicity events. The resulting trade press from our coordinated public relations efforts provided Soyuz Coffee Roasting with media trade coverage from all major industry outlets, including Barista Magazine, Roast Magazine, Fresh Cup Magazine, Tea & Coffee Trade Journal, Coffee Talk Magazine and popular on-line industry tabloid, Sprudge.com.
CafeMakers continues to support Soyuz Coffee Roasting with on-going industry-specific advice, coffee sourcing, special promotional events and quality assurance services.