Speaking Engagements

You can hire Andrew Hetzel to speak at your next conference, association meeting or corporate function. Andrew is a dynamic and engaging speaker with experience addressing audiences from 5 to 2,500 at regional, national and international conferences on a wide range of topics.

All of Andrew's presentations are customized to the unique interests of your audience. Whether addressing your management executives at an annual corporate retreat, your wholesale clients at a regional workshop or your membership at an association conference, Andrew will deliver an informative and entertaining presentation that will both motivate and educate your audience to achieve better coffee quality and bottom line business results.

Mr. Hetzel has recently addressed the following organizations:

World Tea Expo annual conference, Atlanta '07
National Restaurant Association annual conference, Chicago '07
Specialty Coffee Association annual conference, Long Beach '07
National Coffee Association Fall education conference, New York '06
Tea & Coffee World Cup symposium, Shanghai '06
Hawaii Coffee Association annual conference, Kauai '06

Thank you so much for all of your help at our Barista Jam! We have received excellent feedback on your presentation and I am not surprised. Several people commented that they did not think they would benefit from financial planning before they attended and after, they were impressed by how much they learned! It was a very educational session and you are a knowledgeable presenter. J Lewis - PT's Coffee Company

Favorite Presentation Topics Include (but are not limited to):

Coffee for Culinary Professionals - With so much attention given to food ingredients, ambiance, wine and service, why is specialty coffee in the restaurant industry typically an afterthought? In this speech, espresso authority Andrew Hetzel presents and quantifies the benefit to culinary professionals of improving the quality of their coffee and gives concrete steps to help any restaurant serve better specialty coffee and espresso beverages at their fine dining or casual dining restaurants.

Negotiation Principles and Tactics - All of us are negotiators! From scheduling employees, buying or selling a business or simply coming to agreement on where to eat lunch with colleagues, getting what you want depends on your negotiation skill. This speech highlights some of the tactics used by business experts and tells your audience how to get more of what they want while reaching agreement with others.

Finance for Coffee Business Startups - The US Small Business Administration estimates that half of all new businesses fail within 3-5 years; arguably the leading cause of this dismal statistic is a lack of adequate funding. This speech helps new business owners to estimate how much money will be needed to start their new business effectively and presents conventional and creative methods of funding available through a variety of sources.

Location Scouting 101 - Where should I put my new or next retail coffee business? Your location may be the most important factor that will lead to the eventual success or failure of your business. This session discusses the process of selecting a new retail location, identifying what location type is appropriate for your business style and uncovers common misperceptions and myths that will change your thinking about direct competition with national chains.

From $0 to $10 Million - Managing a Fast Growing Enterprise - Business entrepreneur and espresso authority Andrew Hetzel shares entertaining and motivational stories from his experiences building a small business into a multimillion dollar international enterprise and presents tips for fellow entrepreneurs, would-be business owners and management executives to do the same with their business.

Tips to Serve Better Coffee - You do not need to spend a lot of money to serve better coffee! This session, geared towards non-coffee focused businesses, identifies some of the simple procedures and practices that can be implemented by any company to serve better coffee and improve customer satisfaction.

Sales Strategy for Coffee Roasters - You can be a better salesperson! The finest of artisan craftsmanship is academic unless you have customers willing to pay for the quality of your product. This speech focuses on effective strategies used by sales professionals - with no gimmicks or tricks - that will help you to identify and understand the psychology of selling and give you the basic tools that will help you to make more effective use of your time selling your products and services.

Specialty Coffee and Espresso Business Opportunities - This speech presents creative opportunities for any retail, hospitality or foodservice business to achieve greater profitability, provide additional value and raise customer satisfaction with specialty coffee and espresso. Retail consultant and espresso authority Andrew Hetzel discusses strategies within consumer retail and service industries to identify new potential sources of income from new or existing coffee service offerings and quantify its impact on your bottom line.

Espresso Demonstrations and Workshops

Half-day to multi-day demonstrations and workshops can be held for your group at your next convention or meeting anywhere in North America or worldwide. Workshop formats include simple demonstrations through detailed hand-on instruction of advanced espresso topics. Please see our barista training page for more information on some of the available topics that may be covered and then contact us to discuss a custom espresso workshop, pricing and availability.